Low-touch curbside takeout, strong guest uptake.
The Loop in Winston-Salem, NC adopted SWIPEBY's curbside takeout model early. Owner Mike Targett — quoted in PR Newswire's March 2020 coverage — reported strong order uptake and guest satisfaction with the low-touchpoint model.
- Operator
- Mike TargettOwner, The Loop
- Module
- CurbsideSWIPEBY's core ordering surface
- Guest experience
- Low-touchoperator-reported satisfaction
- Source
- PR NewswireMarch 16, 2020
The operator's words
"SWIPEBY and curbside pickup have allowed us to offer a low-touch-point takeout solution to our guests. We are seeing a strong uptake in orders and guest satisfaction."
— Mike Targett, Owner, The Loop (PR Newswire, March 2020)
What "low-touch" means in this context
SWIPEBY's curbside flow is built so customers can order, arrive, and receive their food without ever physically interacting with restaurant staff or surfaces if they prefer. Order via the customer's phone, arrive, the restaurant brings the food to the car. The model originated as a COVID-era safety design but has stuck because operators and guests both like the convenience.
For an operator, the low-touch model captures takeout orders that would otherwise go to third-party delivery (with their 25%+ commission rates) — and keeps the customer relationship direct, with the data flowing through SWIPEBY's marketing engine instead of being captured by an aggregator.
Where curbside fits in SWIPEBY's broader stack
Curbside is one expression of SWIPEBY's ordering layer. The platform also runs:
- Standard online ordering for pickup and delivery — commission-free for direct orders
- AI phone answering for inbound orders (see Marscotti's Pizza)
- AI review/reputation driving star ratings up after every order
- Agentic email/SMS reactivating customers between visits
- Social content production generating photos and video for ongoing visibility
The operator's job in this stack is to run the restaurant. The platform runs the rest.
Source. "Startup SWIPEBY Announces National Expansion: Helps Restaurants Respond to COVID-19 With Curbside Pickup," PR Newswire, March 16, 2020. Read the original press release →